{"id":1064,"date":"2005-08-25T07:49:18","date_gmt":"2005-08-25T05:49:18","guid":{"rendered":"http:\/\/www.ankegroener.de\/?p=1064"},"modified":"2005-08-25T07:50:10","modified_gmt":"2005-08-25T05:50:10","slug":"klickmich-guckmich","status":"publish","type":"post","link":"https:\/\/ankegroener.de\/blog\/?p=1064","title":{"rendered":"Klickmich, guckmich"},"content":{"rendered":"

Focus Features<\/a> versucht, \u201eneue\u201c Wege in der Online-Werbung zu gehen, in dem es Banner f\u00fcr den neuen Film The Constant Gardener<\/a><\/em> auf Weblogs schaltet:<\/p>\n

Focus, an art-house unit of Universal Pictures, has purchased ads for The Constant Gardener <\/em>on the political blog Wonkette, as well as the Web sites of politically oriented publications like Harper’s<\/em>, The Nation<\/em> and National Review<\/em>.<\/p>\n

(…) “We looked for the places that sophisticated moviegoers seek out to find things that interest them,” Mr. Schamus said. “These are the people who are engaged with the world, who are informed about the big conspiracies going on out there.”<\/p>\n

Ever since the release of The Blair Witch Project<\/em> in 1999, movie studios have strived, and failed, to replicate the groundbreaking Internet campaign that made that film a marketing phenomenon. These new ad campaigns on the Web suggest that studios are becoming more determined to identify and reach niche audiences online.<\/p><\/blockquote>\n

Ich sehe, ehrlich gesagt, keinen wirklich signifikanten Unterschied zu Bannern, die auf \u201enormalen\u201c Webseiten geschaltet werden. Der Artikel<\/a> weist zwar daraufhin, dass Blogleser doppelt so viele Webseiten besuchen als andere Internetnutzer und damit angeblich besser informiert seien, aber ansonsten ist ein Werbebanner auf einem Weblog genauso ein Banner wie auf jeder anderen Seite: eine doofe Nervens\u00e4ge, die ich unbesehen wegklicke.<\/p>\n","protected":false},"excerpt":{"rendered":"

Focus Features versucht, \u201eneue\u201c Wege in der Online-Werbung zu gehen, in dem es Banner f\u00fcr den neuen Film The Constant Gardener auf Weblogs schaltet: Focus, an art-house unit of Universal Pictures, has purchased ads for The Constant Gardener on the political blog Wonkette, as well as the Web sites of politically oriented publications like Harper’s, […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","hentry","category-weblog"],"_links":{"self":[{"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1064"}],"version-history":[{"count":0,"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1064\/revisions"}],"wp:attachment":[{"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ankegroener.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}