When SONY’s founder, Akio Morita, visited Bang & Olufsen’s stand at the World Exhibition in Seville 1992 and picked up a Beolink 1000, Bang & Olufsen’s Lena Dixen asked him if he needed assistance. Morita replied, “Thank you, but I have one at home.”

(aus dem B&O-Markenbuch mit dem schönen Titel From Spark to Icon)