Herr Luhrmann hat für Chanel No. 5 ein kleines, großes, kitschig-schönes Werbefilmchen gedreht. Mit Frau Kidman in Klamotten von Herrn Lagerfeld zur Music von Herrn Debussy.

Der Guardian lästert wissend: Ad fab.

No 5 is basically a mini-Notting Hill or micro-Roman Holiday, with any vestige of humour utterly expunged. Nicole plays a lonely megastar who, maddened by the pressures of fame, impetuously scrambles out of her limo and into a cab with that bloke from Love Actually who doesn’t quite get off with Laura Linney (Ach, daher kenne ich das Gesicht. Danke, Guardian). She has a platonic bohemian moment with him on a rooftop, behind an illuminated Chanel logo. “Who are you?” he gasps. “I’m a dancer!” she replies, snuggling up to him with a few razzle-dazzle moves. But then a solemn old geezer appears and says she must go back. (Who’s he when he’s at home? Her manager? Her dad? The building’s janitor? All three?) So Nicole dutifully resumes her celebrity vocation, floating up to a red-carpet premiere, surrounded by giant, faintly Stalinesque pictures of herself, while her amour breathes in voiceover about what a precious fleeting moment it was: “Her kiss … Her smile … Her perfume.”

And her stonking fee. Nicole’s price-tag (£2m), along with Baz’s, contributed mightily to the reported £18m cost. But director and star interestingly signal that they have not diminished their Hollywood status by taking the Chanel shilling. This they achieve by the pairing itself, reminding us of their last collaboration, the unimpeachably successful and classy Moulin Rouge. The ad moreover finishes with a preposterous and interminable roll of movie-style credits, which go on about half as long as the ad itself, detailing everyone from the director to the set runner. Of course, the humblest Tesco advert could give a list of credits if it chose. But this is to tell us (and tell us and tell us and tell us) that they are artists and not hucksters. No 5 is not an ad, it seems, but a celebrity-enriched piece of exquisite corporate art that celebrates luxury goods – as well as flogging them.

(Spot via filmz.de)