Viele Filmstudenten in Amerika wollen gar nicht im traditionellen Filmgeschäft arbeiten, sondern ihre gelernten Fähigkeiten anderweitig einsetzen: in der Politik oder im Militär, zum Beispiel. Is a Cinema Studies Degree the New M.B.A.?

Rick Herbst, now attending Yale Law School, may yet turn out to be the current decade’s archetypal film major. Twenty-three years old, he graduated last year from the University of Notre Dame, where he studied filmmaking with no intention of becoming a filmmaker. Rather, he saw his major as a way to learn about power structures and how individuals influence each other.

“People endowed with social power and prestige are able to use film and media images to reinforce their power – we need to look to film to grant power to those who are marginalized or currently not represented,” said Mr. Herbst, who envisions a future in the public policy arena. The communal nature of film, he said, has a distinct power to affect large groups, and he expects to use his cinematic skills to do exactly that.

At a time when street gangs warn informers with DVD productions about the fate of “snitches” and both terrorists and their adversaries routinely communicate in elaborately staged videos, it is not altogether surprising that film school – promoted as a shot at an entertainment industry job – is beginning to attract those who believe that cinema isn’t so much a profession as the professional language of the future.